Business goal alignment
Funnel-based targeting (TOFU, MOFU, BOFU)
Audience research & ad funnel design
Scroll-stopping static graphics, videos & reels
Carousel, slideshow, lead forms & story ads
High-converting ad copy & CTAs
Demographic, geographic & interest-based targeting
Lookalike & custom audience creation
Retargeting website visitors, cart abandoners, and engaged users
A/B testing for ad creatives & audiences
Budget optimization & bid strategy
Event tracking via Meta Pixel